Zipcar - A Non-Member Search Experience
Zipcar - A Non-Member Search Experience
Zipcar - A Non-Member Search Experience
Zipcar is the world’s leading car-sharing network, serving over a million members. Previously, only members could search for and book vehicles. Prospective members who wanted to evaluate Zipcar for a specific trip had no way to do so, making it difficult to estimate trip costs without first paying a membership fee. As a result, many new members canceled within 30 days — often without ever booking a trip — citing frustration over unclear pricing, vehicle availability, and a lack of trust in the service.
To address this, we conducted extensive research — including IA assessments, comprehension studies, and usability testing — to design a seamless non-member search experience. This new experience eliminates the guesswork around pricing and availability, building trust and making it easier for prospective members to transition smoothly into booking and membership.
Zipcar is the world’s leading car-sharing network, serving over a million members. Previously, only members could search for and book vehicles. Prospective members who wanted to evaluate Zipcar for a specific trip had no way to do so, making it difficult to estimate trip costs without first paying a membership fee. As a result, many new members canceled within 30 days — often without ever booking a trip — citing frustration over unclear pricing, vehicle availability, and a lack of trust in the service.
To address this, we conducted extensive research — including IA assessments, comprehension studies, and usability testing — to design a seamless non-member search experience. This new experience eliminates the guesswork around pricing and availability, building trust and making it easier for prospective members to transition smoothly into booking and membership.
Zipcar is the world’s leading car-sharing network. As a member, when you go on a trip, you don’t want to be held liable if an accident happens. Instead of subscribing to an annual insurance plan, you are given the option to add insurance products to a specific trip.
Designed around the mantra “piece of mind”, this brief will cover problem definition and shaping, research and data analytics, design iterations, and real-world results.
